Construction
Geff Construction
Kiambu building contractor. Built to convert a referral into a call before the lead cools.
The problem
Almost all the work arrived by word of mouth. Someone would be given the name, search for it, find nothing, and the referral would quietly go cold — the recommendation had done its job and the internet undid it.
The approach
- Built for the referral visitor specifically: someone who already has the name and is checking the firm is real before calling.
- Put the qualifying facts in the first screen — operating since 2016, own crews and heavy equipment, Kiambu and the Nairobi metro, residential through industrial.
- Led on fast-track delivery and holding deadlines, because that is what the referrer was recommending in the first place.
- Kept it deliberately quick and plain. A contractor’s site earns trust by loading instantly and answering the question.
The outcome
A referral now lands somewhere that confirms the firm exists, shows what it builds, and puts a quote request one tap away.
Traffic and conversion figures are not published here — these builds are handed over to the client with their own analytics, so any number quoted would not be ours to verify.