We mostly get work through referrals. Does a website help?

It helps most at exactly that moment. A referred client almost always looks you up before calling, and they are usually looking up two other contractors at the same time. What they find decides who gets the call first.

Can it help with tenders and prequalification?

That was the brief for Esteel Construction — the site is structured so capability, project history and company details are where a procurement officer expects them, rather than buried in a PDF you email after the fact.

Digital work forconstruction.

Construction is bought on evidence. A client deciding between contractors is looking for completed projects of a similar type and scale, some sense of how long the firm has been trading, and enough structure to believe the company can handle a tender.

Most Kenyan contractors have all of that and no way to show it. Decades of work sit on phones and in a WhatsApp group, while the website is a single page that has not changed since it was built.

What usually goes wrong

Twenty years of completed projects with no photographs anyone can find
No prequalification-ready presentation when a serious tender appears
Referrals that go cold because there is nothing credible to look at
A company profile assembled in Word for every new bid
No way to show scale — a buyer cannot tell a two-storey job from a forty-unit one

How we approach it

Structure the portfolio by project type and scale, which is how clients actually shortlist
Make the trading history explicit, because in this sector longevity is a credential
Build for prequalification: capability, scope and history where a procurement officer can find them
Convert referrals fast, since a referred client is comparing you against two other names that same afternoon

Work in this sector

Questions from this sector

We mostly get work through referrals. Does a website help?: It helps most at exactly that moment. A referred client almost always looks you up before calling, and they are usually looking up two other contractors at the same time. What they find decides who gets the call first.
Can it help with tenders and prequalification?: That was the brief for Esteel Construction — the site is structured so capability, project history and company details are where a procurement officer expects them, rather than buried in a PDF you email after the fact.

Digital work forconstruction.

Most Kenyan contractors have all of that and no way to show it. Decades of work sit on phones and in a WhatsApp group, while the website is a single page that has not changed since it was built.

What usually goes wrong

Twenty years of completed projects with no photographs anyone can find
No prequalification-ready presentation when a serious tender appears
Referrals that go cold because there is nothing credible to look at
A company profile assembled in Word for every new bid
No way to show scale — a buyer cannot tell a two-storey job from a forty-unit one

How we approach it

Structure the portfolio by project type and scale, which is how clients actually shortlist
Make the trading history explicit, because in this sector longevity is a credential
Build for prequalification: capability, scope and history where a procurement officer can find them
Convert referrals fast, since a referred client is comparing you against two other names that same afternoon

Work in this sector

Questions from this sector

We mostly get work through referrals. Does a website help?: It helps most at exactly that moment. A referred client almost always looks you up before calling, and they are usually looking up two other contractors at the same time. What they find decides who gets the call first.
Can it help with tenders and prequalification?: That was the brief for Esteel Construction — the site is structured so capability, project history and company details are where a procurement officer expects them, rather than buried in a PDF you email after the fact.