WorkAccident repair
Jentrix Auto Garage
Accident repair yard in Ruaka. The whole site funnels toward one action: send a photo of the damage.
The problem
Someone whose car has just been hit does not want to browse a services page. They want to know whether this yard can fix it, roughly what it will take, and whether the people there are competent — and they want that in minutes, from the roadside.
The approach
- Made “send a photo on WhatsApp” the primary action on the page. Damage is visual, and one photo answers more than a contact form does in ten fields.
- Led with finished rebuilds rather than a services list, because for panel and paint work the proof is entirely in the result.
- Put the practical facts high on the page — where the yard is on Limuru Road, opening hours, and that bodywork, mechanical and parts sit under one roof.
- Kept it light and phone-first, since it will usually be opened outdoors on mobile data, sometimes at the scene.
The outcome
The first message now arrives with a photo of the actual damage attached, so the conversation starts with an assessment rather than twenty questions.
Traffic and conversion figures are not published here — these builds are handed over to the client with their own analytics, so any number quoted would not be ours to verify.