WorkAutomotive
Custom Skinz Auto
WhatsApp-first site built to turn passing interest into a booked wrap.
The problem
Wrap and paint-protection work sells on how it looks, but the studio's only shopfront was an Instagram grid. A prospect could see the work and still have no idea what a job costs, how long it takes, or how to book one — and every enquiry arrived as a DM that competed with everything else in the inbox.
The approach
- Built the site as one continuous cinematic scroll, so a finished wrap is presented the way the work deserves rather than as a gallery thumbnail.
- Made WhatsApp the primary call to action on every screen — matching how the studio's customers already prefer to talk.
- Structured the services around the decisions a customer actually makes: full colour change, paint protection, tint, chrome delete.
- Built mobile-first and kept the page weight low, because almost every visitor arrives on a phone over mobile data.
The outcome
The studio now has a single link to send instead of asking people to scroll an Instagram profile, and enquiries arrive as a WhatsApp thread with context attached rather than a cold DM.
Traffic and conversion figures are not published here — these builds are handed over to the client with their own analytics, so any number quoted would not be ours to verify.